Safeguarding Main Street, Not Big Tobacco
wisconsinites for alternatives to smoking & tobacco
Representing distributors, wholesalers, and brick-and-mortar retailers.
Defending Consumer Choice
Legislative & Legal Advocacy
Protecting Small Businesses
Every adult smoker deserves accessible, less harmful alternatives to traditional combustible cigarettes. WISCOFAST proudly stands up for adult consumer choice. We educate the public and counter misinformation with hard facts—like the reality that the introduction of vapor products has correlated with a historic 80.3% drop in smoking rate
Every adult smoker deserves accessible, less harmful alternatives to traditional combustible cigarettes. WISCOFAST proudly stands up for adult consumer choice. We educate the public and counter misinformation with hard facts—like the reality that the introduction of vapor products has correlated with a historic 80.3% drop in smoking rates among young adults in Wisconsin. Harm reduction saves lives, and we are committed to keeping these crucial products available for those who rely on them.
Protecting Small Businesses
Legislative & Legal Advocacy
Protecting Small Businesses
The vapor and specialty ENDS industry is a powerful economic engine for the Badger State, generating over $187 million in total economic output. WISCOFAST represents local distributors, wholesalers, and brick-and-mortar retailers. We actively fight against overly restrictive state registries and regulations designed to crush independent
The vapor and specialty ENDS industry is a powerful economic engine for the Badger State, generating over $187 million in total economic output. WISCOFAST represents local distributors, wholesalers, and brick-and-mortar retailers. We actively fight against overly restrictive state registries and regulations designed to crush independent shops in favor of Big Tobacco monopolies. Defending our members means protecting local livelihoods, homegrown jobs, and state tax revenue.
Legislative & Legal Advocacy
Legislative & Legal Advocacy
Legislative & Legal Advocacy
WISCOAST is the premier political defense team for Wisconsin’s vapor industries. From spearheading major federal lawsuits to block statewide restrictions, to lobbying lawmakers directly, we ensure your voice is heard. We hold policy makers accountable to the facts—including the stark reality that for every $1 Wisconsin receives in tobacco
WISCOAST is the premier political defense team for Wisconsin’s vapor industries. From spearheading major federal lawsuits to block statewide restrictions, to lobbying lawmakers directly, we ensure your voice is heard. We hold policy makers accountable to the facts—including the stark reality that for every $1 Wisconsin receives in tobacco monies, less than $0.01 is spent on actual control efforts. We fight for sensible, fair regulatory frameworks.
Stand up for harm reduction
Your support is what keeps us in the fight. Because WiscoFAST is run by independent, self-operating business owners, every single dollar donated goes directly toward the vital legal teams and experienced lobbyists we hire to protect our industry. Whether we are fighting unfair registry laws or lobbying for fair regulations at the State Capitol, your contribution provides the political muscle needed to defend adult consumer choice and keep our storefronts open. Every dollar counts, and every donation makes a direct difference in ensuring our collective voice cannot be ignored.
what is WiscoFAST doing?
Advocacy & Defense
Legislative Roadmap
Advocacy & Defense
To protect our members and what remained of their businesses, we lobbied both for and against several bills in the 2025–2026 legislature.
Courtroom Action
Legislative Roadmap
Advocacy & Defense
In June of 2025, we sued the DOR on the grounds of preemption regarding s. 995.15 and the vapor device registry bill.
Legislative Roadmap
Legislative Roadmap
Legislative Roadmap
We are and have been working with lobbyists, other trade groups, and politicians to bring forth new laws in 2027 to better our industry.
"Of all the myths, perhaps the most pernicious and evidence-free assertion is that flavors are not important to adult smokers looking to quit. Data from longitudinal and observational studies is consistent that not only do most ex-smokers who vape use nontobacco flavors, but that adults who switch u
Gregory Conley, President of the American Vaping Association
Frequently Asked Questions
Please reach us at contact@wiscofast.org if you cannot find an answer to your question.
WiscoFAST (Wisconsinites for Alternatives to Smoking and Tobacco) is a 501(c)(6) non-profit trade organization representing hundreds of local distributors, wholesalers, retailers, and specialty shops across the state. Our mission is to safeguard adult consumer access to less harmful alternatives to combustible cigarettes while protecting local main street businesses from overly restrictive regulations that inadvertently favor "Big Tobacco" monopolies.
We are actively advocating for common-sense modernization of Wisconsin's tobacco and vapor laws. Our priorities include clearing up enforcement confusion regarding hardware definitions, closing existing tax loopholes on open-system liquids, and bringing the state’s Vapor Product Directory into fair alignment with actual federal FDA standards to protect law-abiding local businesses.
WiscoFAST strongly supports keeping nicotine products out of the hands of minors. We advocate for formal state alignment with federal Tobacco 21 laws, expanding indoor air quality rules to include electronic nicotine delivery systems, and strictly banning vaping on all public and private school properties. Furthermore, we support strict marketing bans on products that feature cartoon characters, flavor names resembling childhood candies, or packaging designed to look like school supplies or children's toys.
According to data from the Vapor Technology Association, the vapor industry is a powerful economic engine for the Badger State, supporting 1,115 total jobs and generating $54,571,600 in local wages. In total, the industry accounts for $187,476,000 in economic output and drives $12,020,500 in direct state business taxes annually—revenue that would be completely wiped out by overly restrictive registry bills that force small businesses to close.
The current Department of Revenue (DOR) Registry forces a rigid, outdated PMTA filing deadline of September 9, 2020. This completely ignores the federal Consolidated Appropriations Act of 2022, which set a May 14, 2022 deadline for non-tobacco nicotine products. Because the FDA's Center for Tobacco Products (CTP) has experienced severe administrative backlogs—leaving tens of thousands of legitimate applications under extended review—the current state registry unfairly penalizes law-abiding Wisconsin business owners for federal bureaucratic delays.
WiscoFAST advocates for electronic nicotine delivery systems (ENDS) as less harmful, accessible harm-reduction alternatives for adult smokers trying to transition away from traditional combustible cigarettes. Data shows that the introduction of e-cigarettes has not increased smoking; instead, it correlates with an unprecedented 80.3% decrease in adult smoking rates among 18-to-24-year-olds in Wisconsin between 2007 and 2023.
Current state funding policies are deeply hypocritical. In 2023, for every $1 the state of Wisconsin received in tobacco taxes and settlement monies, it spent less than $0.01 on actual tobacco control and smoking cessation efforts. Lawmakers are continuously balance-budgeting on the backs of adult consumers while severely underfunding the very programs meant to help adults quit smoking or prevent youth use.
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